Get a great presence and turn your visitors into customers.
What would a website without images look like? Won't it be boring even with a nice design? Most of us have a laid back attitude when it comes to painting a picture about ourselves. Because this? Studies show that people remember 80% of what they see and only 20% of what they read. "Users pay attention to images that convey information that shows content related to the work that exists. "Also, users are completely unaware of decorative images that do not add real content to the page." (Jakob Nielsen, 2010). On the Internet, images are used for all sorts of purposes: to improve web pages, to explain stories, on ad screens, to present products or services, as standalone ("a picture is worth a thousand words") rich in meaningful tools and definitely in the media of social network. Visual information is very convenient, instead of reading a lot of text that requires time and effort, we quickly scan an image or graph. The images on the website act as narrators, allowing visitors to identify the product or service with you.
Images capture your attention and convey complex messages at a glance. Looking at the picture of a hotel room, the website visitor can see the decoration of the room and some of its comforts without having to read long descriptions immediately. Images can evoke all kinds of emotions and memories, which makes them very attractive. Many people can memorize visual information better and it is often easier to share it than written content.
90% of all the information we perceive and that is transmitted to our brain is visual. Images can help you attract attention and guide your visitor's visual experience. They can be of great value in presenting important information as they evoke a greater sense of emotion that you can use to attract your visitors and get them to the core of your business faster.
The only image you will probably find on any website is the company logo. The logo plays a very special and important role by doing two things. First, it helps visitors identify a website and gives them the safe feeling that they are where they want to be. Second, when you display your logo, the identification of your brand with the image inspires confidence in visitors about the validity of your business. Always try to place the logo on your website, your advertising campaigns, your business cards, etc. because it is particularly necessary to provide this consistent identifier.
When using images, it is important to know why you are choosing them. Do not use them just to get rid of white space or because you have heard that they like. For each image on your website you should be able to answer two questions. First, why did you choose this image and not another and then, why did you place the image where you placed it and not somewhere else. If you do not know the answer to one of these two questions, you should take a minute to think about it or let the professionals advise you. Keep in mind that you should only use images that somehow support your content. Either because they show some relevant information about a reference to you somewhere in the text or on the website, or because they convey a sense that supports your message.
The well-known company Dove seems to make very good use of images by photographing and bringing to the fore everyday people. Such images are a very effective way to attract your visitors. We like to recognize any elements that concern the common man. It makes us feel like we are really connected to other people, not just a coded website. Especially other people's faces attract attention, evoke intimacy and not only that, we ultimately adopt these people's perspective on your product or service. When using images with faces in your campaign, check again how they can attract attention. Also, use high quality photos to highlight the faces that really fit the character of your business.
Background images are a great way to create a unique atmosphere on your website and give your visitors an immediate impression of your business. Make sure you know exactly what effect you want the background image to have on your visitors or let the professionals advise you on implementing the campaign to get the desired result. The problem with background images is that they can easily make a fuss when, for example, there is no clear distinction between background and content. In these cases, let the experts guide you to the best choice.
One thing you really want to avoid is making the images on your website look like ads. People do not like ads and over the years they have successfully learned to ignore them. So when you place images in banner format either at the top of your webpage or on the side, people may not even see them. In this case, you can either not display them at all, or change the shape and position to better integrate them into your design. Professional design will highlight the appropriate photos in the best possible way.
SEO, as we know it, involves a growing and changing strategy as search engines, such as Google depending on the content of a web page, including photo captions or their descriptions, move the web pages higher in the search engine rankings. One thing remains true though, the high quality images used to complement or explain high quality text enhance the SEO of your website. The importance of images and SEO has to do with the growing popularity of "image search", also known as Google image search and similar searches. A significant amount of expertise and funding has been allocated to Google Image Search, which means that the relevance and quality of your images is used and can affect the search engine rankings of your website.
In conclusion, images are useful because they evoke emotions, are easy to understand and convey information faster than text. According to Lynell Burmark, the images "go straight to long-term memory where they are indelibly engraved." Avoid image images, images that are not of good quality and images that are paid. It is a good idea to use high quality original images that represent real parts, objects or beings. Remember that the modern internet user spends a lot of time sharing or republishing images. So encourage this practice by adding appropriate hashtag descriptions and buttons to your images for sharing on social media: Facebook, Twitter, Instagram, Pinterest and so on. This simplifies the process and saves time, while ensuring that your brand is presented as complete and documented.
Get a great presence and turn your visitors into customers.