Those who have a website and it is modern and functional
These professionals have a modern website and address their clients in two ways. The first is through traditional offline channels, and through their website and social networks. They are aware of the changes that are happening in their space and try to give as much value as possible to their customers. They have realized the value of using the internet and are taking advantage of this trend.
Those who have a website and it is old or unmaintained
These professionals made the move and got a website. However, their website is a thing of the past and is obsolete. They are people who understand the value of technology, but running with jobs and everyday life does not allow them to deal much (characteristic of small and medium enterprises). They may not realize it and bring out an outdated image, losing potential customers who are in search of their services. The partner they have for the construction of the website may not be able to develop the image of the company, as a result of which they are captives of a collaboration that has specific limits. All this situation can make them think that because their website has not promoted them enough that it is not something that works, ignoring that their customers are interested in a modern image and presence.
Those who do not have a website and are not interested in having one
These professionals are usually the ones who have not realized the change that the internet has brought to the way their customers buy. If they do not change the way they look at the market, they will be isolated in a very small geographical area and their customers will continue to decline with ominous results for the future.
Those who do not have but want to acquire
These professionals are active in their field and are constantly looking for new ways to reach customers. They realize the necessity of having a website in their business because they see that the internet is the first choice for every search, however they do not have a website. Due to their daily routine and lack of time, they have not had time to deal with it. At some point, they will definitely get their own website and with their hard work they will succeed, because they will be able to show this intense activity to more people.
There are usually two reasons for not having a website in this category,
1) They had a website in the past and now they do not because they had a bad experience with the partner who built their website.
2) There are no financial resources that could support a modern website that will be able to advertise them, because building a website is a costly affair.