Starting a website for your business or services requires study for each step. The first step is to choose a successful domain name which will become the key for the visitor to enter your website. So what is a domain name? When referring to a domain name as it is called, we are referring specifically to the section between "https" and the ".com" extension. For example at www.websitegreece.com the domain name is websitegreece. Is domain name really that important? The answer is of course. In this article we will see the reasons and some useful tips for its successful selection. As you understand, you consider this first stage of selection very important because you will need to find a small, legible and relevant name for your business. For starters, keep in mind that keywords as well as timeliness are key components of a successful brand.
So let's look at 7 useful tips for choosing the right name for your website.
The most successful extension according to research is .com (43% of all names have this extension). This choice will be related to the target audience. What I mean, if your visitors are mainly from Greece, the .gr extension is more common and familiar. But if you do not want your visitors to be limited locally the best option is the .com extension. So let your research initially move in the direction that you find advantageous to you and avoid as much as possible strange extensions like .cafe, .pizza and so on which may not be relevant in the future to your business identity.
The creative and inspiring name is the best because it is the one that will allow your visitors to find you and remember you easily. Differentiating the name with the use of appropriate words will give your business the trust of the public. Use existing words. You can do a search to find interesting words that match your brand. Along with quality content and a good user experience, keywords in your name can help you rank higher in search engines.
In general, it is better to choose a name of up to 12-15 characters so that it is short and memorable. It often happens that users make typographical errors in the spelling of a name so let us make it as easy as possible for them. It is now very common to be on the road and looking for a product or service on our mobile phone. It would be good to be able to type it easily and quickly.
Consider some of the most popular websites in the world. What comes to you? Is it Google, Facebook, etc.? Simplify your name without losing your substance and identity. Proper spelling complicates users, and the last thing you want is to confuse your visitor because you will eventually lose him. So experiment with your acquaintances to find the simplest. The easy name will become useful even for its use in professional email which you may need.
The easier it is to spell your name, the easier it is to pronounce it. You can do the same tests as with spelling, tell acquaintances and friends to pronounce possible names and see how easy it is for them. See for example petcity.com is easy to spell and pronounce.
As mentioned above, the purpose is to simplify the process of introducing the user to your website. Using hyphens or numbers will complicate matters. Imagine explaining to Facebook if it had a hyphen there… “Have you seen this new Face-Book website? By the way, there is a hyphen between the "Face" and the "Book". », Would not it be difficult? So stay better in the letters.
The website creates fertile ground for future areas of interest. As is clear from the name of its domain its purpose should be clear and definite. This means that if a company stops building websites in the future, for example, it will no longer be relevant to its domain name. For this reason, envision as long as possible the presence of your business and choose the appropriate name.
The idea of your visitors associating your name with your products or services is fantastic. See for example the website pastaperfect.com, we can all make the connection of quality with the product creating from the beginning a positive impression and trust in what is required. Therefore, your name creates expectations and perceptions for your name. For this reason, pay attention to its selection by following simple, targeted and creative steps:
• Make it memorable.
• Keep it mobile friendly.
• Use keywords… but only if it makes sense.
• Look for a brand name - they are valuable and more easily accessible than general terms.
• Select the appropriate extension. While .com is still at the forefront, newer - and much cheaper - extensions are becoming increasingly popular today, so it might be worth considering, as long as they are relevant.
Finding the perfect name is a lot like finding the perfect song. What works best for your business and resonates better with users. Your website name should only match your business if it matters to you. The reason why companies target names related to their business is related to their future advertising campaigns and the optimization of their search engine ranking (SEO) process. Therefore the right choice of your name in combination with a successful logo and content will help your business!
We hope this article has helped you in this regard. In case you need further advice and information we will be happy to chat.
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